Our story
Haggling is broken. We fix it.
Walk into any dealership and the math is stacked against you. The person across the desk negotiates car deals every single day. You do it once every few years. That gap is exactly where overpaying happens.
A negotiator in your corner changes the math
The sticker price is an opening move, not a verdict. But most buyers treat it like one — because pushing back feels awkward, time-consuming, and risky when you don't know what the car is actually worth.
Sticker Auto Group exists to close that knowledge gap. We know what similar cars actually sell for. We know the fees dealers pad in at the last minute. And we do the uncomfortable part — the back-and-forth — so you don't have to.
One flat fee. Price, financing, and trade-in negotiated. Contract reviewed line by line before you sign. That's the whole idea: we beat the sticker price, and you keep the savings.
Meet the founder: Puru Gaur
Puru Gaur is the Director of Commercial Intelligence & Research Services at Norstella, where he helps clients understand the data behind multi-billion-dollar decisions. His career spans Biogen, PhRMA, AmerisourceBergen (now Cencora), EVERSANA, Vir Biotechnology, and Norstella. He holds an MPH in Health Policy and Management from Emory University and an MBA in Healthcare Management from the University of Arizona. He volunteers as a Taekwondo instructor for children in underserved areas and serves as a public-health advisor with Ladybug for Girls, an Atlanta nonprofit. He is the founder of THERXSIGNAL LLC.
Through Sticker Auto Group, he brings a competitive-intelligence negotiator's discipline to car buying — every number interrogated, every fee challenged, before you sign anything.