Car-negotiation consulting

Never pay sticker price again.

Buying a car shouldn't feel like a wrestling match. Send us the vehicle you want — we negotiate the price, the financing, and the trade-in for you, then review the contract before you sign.

2025 U.S. full-year sales — every figure sourced on our Best Sellers page. Photos: Pexels (free license). Tap any card for its video review.

Signals we're watching Inventory DaysRate PressureTrade ValuesEV MixIncentives

Know the market

We did the homework. All 20 best-sellers, sourced.

2025 full-year U.S. sales with hyperlinked sources, spec cards for the top 12, safety ratings, and a video review for every model — then our picks, ordered electric to hybrid to gas.

Why it works

Dealers negotiate for a living. Now you have someone who does too.

Most buyers walk into a dealership and pay whatever is on the window. Our job is to make sure that number is a starting point — not your final price.

$500
Flat fee. No trade-in.
No fine-print tricks.
$750
Flat fee with trade-in.
We fight on both sides.
A–Z
Price, financing, trade-in, contract review.
We handle it all.

How it works

Four steps. Zero awkward haggling.

1

You paste a link

Send us the exact vehicle URL — Carvana, cars.com, Carfax, or the dealer site.

2

We run the numbers

We build your negotiation plan around real market data on that exact car.

3

We negotiate

We deal with the dealer for you — price, financing, and trade-in.

4

We review the contract

We read the paperwork line by line before you sign anything.

New advisory services

Your car shouldn't just cost you money.

Consultations for owners who want their car to earn its keep. Flat fee, agreed before any work starts — final pricing for these services is still to be confirmed.

Turo Strategy

Turn your car from a depreciating asset into an income stream — which cars to buy for Turo, how to price your listing, fleet math, insurance and LLC considerations, and which markets to play in.

Turo Strategy Details

Cybercab / Robotaxi Fleet Strategy

Position yourself for Tesla's Cybercab robotaxi rollout — fleet acquisition strategy, what to watch, and how to be first in line. Emerging opportunity: strategy and readiness only, no invented dates or prices.

Cybercab Strategy Details

Try the math

What would 12% off the sticker price look like?

Move the sliders on our savings calculator and see the illustration. Strategic savings — shown plainly, with an honest disclaimer.

The Sticker Sheet

Car-buying tactics in your inbox. Short, useful, no spam.

Our Guarantee

If we can’t beat your best price by at least $500 — or $750 on qualifying models — you get a full refund. No forms, no fight.

The conditions, in plain English:

  • Your best price is the lowest documented price you’ve found — a written dealer quote or an advertised out-the-door number.
  • $750 applies to qualifying models. We’ll tell you up front whether yours qualifies, before you pay a cent.
  • Above-sticker / markup vehicles are excluded — no guarantee applies, and we’ll advise against using the service for them.

Read the full commercial terms.

Our Transparency Promise

This is how we work — a vow, not marketing copy.

  • Every decision runs through our founder, Puru Gaur — nothing ships on autopilot.
  • What we publish is verified — anything AI-assisted is checked by a human before it reaches you.
  • Honest pricing, stated up front — you see every number we see — no hidden fees, no surprises.
  • No fake reviews, no invented results — if we show a number or a name, it's real.
  • If we get something wrong, we correct it publicly.